The founder of this well-being drink made from hibiscus flowers has extended his range by creating two new drinks. For this, he decided to call on us to create the new visual for his labels and refresh his brand.

When Art meets sports, that's what this video shows in terms of visuals. It's meant to start a campaign called "Be Bold" where we would take different people in different fields and produce videos showcasing how bold they are and pushing people towards their uniqueness, as Geoffrey Duval, champion of English boxing of Normandy in his category (64Kg - ).