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Exploring the intersection of creativity and technology, AI video and photography are among the things I’m most passionate about. With AI, I see powerful new ways to bring ideas to life, visualizing concepts that once felt out of reach and turning imagination into reality. But no matter how advanced the tools become, I always strive to keep the artistic and human touch at the heart of it all.
*Once Upon a Time in Palestine* is a historical docu-film currently being produced with the Bseiso Family Archive, based on the true story of Mahrous Mustafa Bseiso and his family. The project involved the joint development of the script with BFA, followed by full creative and visual production across character development, storyboarding, AI image generation, scene creation, and editing. The current teaser features preview-quality scenes that will continue to be refined as the film progresses through development. All visuals are created entirely with AI, while the original music and narration are performed by Adel Bseiso, founder of BFA.
Le 3Bis is an immersive games bar and entertainment venue in Paris, bringing together board games, themed private rooms, karaoke, quizzes, retro gaming and events. Designed while working with Digital Cover, a creative agency based in Lyon, the project included the design of the website and its visual world. Expressive typography, dynamic layouts and playful imagery translate the venue’s unconventional atmosphere into an engaging digital experience while making its different activities and offers easy to explore.
Blackthorn Law is a Portland-based firm specializing in complex, high-stakes legal matters. The website translates its authority and discretion into a dark, refined digital experience, with clear navigation, focused practice-area content, and a bold visual language built around strength, precision, and protection.
Blackthorn Law is a Portland-based firm specializing in complex, high-stakes legal matters. The website translates its authority and discretion into a dark, refined digital experience, with clear navigation, focused practice-area content, and a bold visual language built around strength, precision, and protection.
The Bseiso Family Archive is a living digital archive preserving Palestinian family memory through documents, photographs, stories, land records, and historical testimony. The project focused on building the branding foundation and visual experience for the website, shaping it into a clean, modern, and immersive digital archive with a museum-like interface, refined visual system, editorial layouts, and interactive storytelling moments.
Following the successful establishment of Troy's brand identity and website design, I enthusiastically undertook the task of creating promotional videos. One video, in particular, highlighted their flagship product, Legix. This groundbreaking tool harnesses the transformative power of AI to revolutionize the legal search process. Through captivating storytelling and compelling visuals, the video effectively introduces and showcases the product, emphasizing its innovative features and benefits.
Following the successful establishment of Troy's brand identity and website design, I took on the challenge of creating promotional videos to further amplify Troy's presence and effectively communicate its value proposition. These videos were meticulously crafted to showcase Troy's visionary AI-driven solutions and their transformative impact on the legal realm.
Troy, a US-based tech startup, emerges as a visionary, AI-driven company poised to revolutionize the legal landscape. Rooted in a fusion of innovation and profound legal insight, Troy boldly challenges conventions and pioneers independent solutions. Having crafted the brand identity, my subsequent mission was to conceptualize a website design that encapsulates Troy's pioneering spirit. The website concept embodies seamless navigation, captivating visuals, and intuitive functionality, offering users an immersive experience into Troy's innovative offerings and commitment to reshaping the future of legal technology.
Troy, a US-based tech startup, is a visionary, AI-driven company poised to revolutionize the legal landscape. Rooted in a fusion of innovation and profound legal insight, Troy boldly challenges conventions and pioneers independent solutions. My mission was to craft a brand from scratch, encompassing logo design, aesthetics, and visual assets. This collaborative endeavor with the client resulted in a robust brand identity, reflecting Troy's innovative spirit and commitment to reshaping the future of legal technology.
This is my second manifesto, but I decided to make it in a video format this time . Through abstract visuals and evocative narration, I invite you to witness the essence of my role as an art director. Delving into the depths of creativity, I craft visual symphonies that transcend reality and ignite imagination.
As a design experimentation project, I designed individual posters for some members of the Haus Division team. These posters aimed to showcase the unique aesthetics of Haus and highlight the creativity of our team.
As the co-founder and creative director of Haus Division, I played a pivotal role in shaping the agency's identity and direction. Haus Division, a renowned creative studio, was established with the mission of providing innovative and exceptional creative solutions to clients. With my expertise and vision, I spearheaded the development of the agency's branding, ensuring a strong and impactful visual presence in the industry. From designing the logo to crafting the overall brand strategy, I worked tirelessly to establish Haus Division as a leading creative force. Through our collaborative efforts and dedication to excellence, we successfully delivered outstanding results to our clients and solidified our position as a trusted and sought-after creative studio.
During my time at Haus Division, I had the privilege of being part of a collaborative effort to design the branding for Hestia, a distinguished real estate agency situated in the picturesque region of Normandy. This experience allowed me to channel my creative energy into crafting a visual identity that resonated with Hestia's unique essence and values, contributing to a successful and impactful brand representation.
As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
I had the opportunity to design the website and visuals for Agence FG, a renowned creator of unique musical experiences with over 25 years of expertise. Working closely with their team, I crafted a visually engaging website that effectively showcased their services in musical identity, event organization, and sound marketing.
During the pandemic, I worked on a visually experimental short-film, produced in an improvised studio and with very low resources. The film explored the complex layers of dissociation that occur during trauma responses associated with PTSD. Simultaneously, it sought to illustrate the transformative power of pain, highlighting how we can channel it into creativity and create our own freedom. In an abstract manner, the film drew parallels between our human experience and the creative forces of nature. It emphasized that just as nature is inherently creative, so too are we as individuals. By delving into the depths of dissociation and the subsequent journey towards healing and self-expression, the film aimed to inspire viewers to recognize their own innate creative potential.
While at Haus Division, I had the opportunity to collaborate with Paul Marius, a French vintage and trendy fashion brand from Normandy, offering a collection of handbags, travel bags, clothes, and sneakers for men and women. Our collaboration involved creating an illustrative and animated video showcasing Paul Marius' eco cycle process for a specific project, embracing their aesthetically pleasing universe. The video was intended to be used as part of a larger project, which included a voice-over explanation of the process.
Photoshoot for Amirauté Hotel communication roll-out. First of all, we had no idea of what to expect from this collaboration, it was the first time we have seen the hotel and the models. The goal was to create something atypical and new for the hotel industry.
A video I directed and edited along with Haus Division to promote the Launch of Amirauté La Baule - we also have worked on two photoshoots and a one of a kind website also designed and developed by ourselves.
Le 3Bis is an immersive games bar and entertainment venue in Paris, bringing together board games, themed private rooms, karaoke, quizzes, retro gaming and events. Designed while working with Digital Cover, a creative agency based in Lyon, the project included the design of the website and its visual world. Expressive typography, dynamic layouts and playful imagery translate the venue’s unconventional atmosphere into an engaging digital experience while making its different activities and offers easy to explore.
Blackthorn Law is a Portland-based firm specializing in complex, high-stakes legal matters. The website translates its authority and discretion into a dark, refined digital experience, with clear navigation, focused practice-area content, and a bold visual language built around strength, precision, and protection.
The Bseiso Family Archive is a living digital archive preserving Palestinian family memory through documents, photographs, stories, land records, and historical testimony. The project focused on building the branding foundation and visual experience for the website, shaping it into a clean, modern, and immersive digital archive with a museum-like interface, refined visual system, editorial layouts, and interactive storytelling moments.
Troy, a US-based tech startup, emerges as a visionary, AI-driven company poised to revolutionize the legal landscape. Rooted in a fusion of innovation and profound legal insight, Troy boldly challenges conventions and pioneers independent solutions. Having crafted the brand identity, my subsequent mission was to conceptualize a website design that encapsulates Troy's pioneering spirit. The website concept embodies seamless navigation, captivating visuals, and intuitive functionality, offering users an immersive experience into Troy's innovative offerings and commitment to reshaping the future of legal technology.
As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
I had the opportunity to design the website and visuals for Agence FG, a renowned creator of unique musical experiences with over 25 years of expertise. Working closely with their team, I crafted a visually engaging website that effectively showcased their services in musical identity, event organization, and sound marketing.
OBF is a litigation finance company operating at the intersection of legal technology and case funding. The project focused on building the brand foundations and designing a responsive website that reflects trust, clarity, and professionalism, while establishing the visual and UX principles that extend across the company's internal case management platform.
Campus Saint Marc challenged us at Haus Division on redesigning their website, to bring a modern touch and reflect the beauty and experience of the campus.
Le 3Bis is an immersive games bar and entertainment venue in Paris, bringing together board games, themed private rooms, karaoke, quizzes, retro gaming and events. Designed while working with Digital Cover, a creative agency based in Lyon, the project included the design of the website and its visual world. Expressive typography, dynamic layouts and playful imagery translate the venue’s unconventional atmosphere into an engaging digital experience while making its different activities and offers easy to explore.
Blackthorn Law is a Portland-based firm specializing in complex, high-stakes legal matters. The website translates its authority and discretion into a dark, refined digital experience, with clear navigation, focused practice-area content, and a bold visual language built around strength, precision, and protection.
Troy, a US-based tech startup, is a visionary, AI-driven company poised to revolutionize the legal landscape. Rooted in a fusion of innovation and profound legal insight, Troy boldly challenges conventions and pioneers independent solutions. My mission was to craft a brand from scratch, encompassing logo design, aesthetics, and visual assets. This collaborative endeavor with the client resulted in a robust brand identity, reflecting Troy's innovative spirit and commitment to reshaping the future of legal technology.
As the co-founder and creative director of Haus Division, I played a pivotal role in shaping the agency's identity and direction. Haus Division, a renowned creative studio, was established with the mission of providing innovative and exceptional creative solutions to clients. With my expertise and vision, I spearheaded the development of the agency's branding, ensuring a strong and impactful visual presence in the industry. From designing the logo to crafting the overall brand strategy, I worked tirelessly to establish Haus Division as a leading creative force. Through our collaborative efforts and dedication to excellence, we successfully delivered outstanding results to our clients and solidified our position as a trusted and sought-after creative studio.
During my time at Haus, I collaborated with Aurore Vigneron on the brand design for the Inspire festival. Inspire festival seamlessly integrates contemporary art into the landscapes of the Caux-Austreberthe Community of Communes in France. The festival welcomes all audiences, offering outdoor exhibitions and immersive experiences that combine artistic discoveries with a unique exploration of the landscape. Building on the cultural project initiated by the municipality of Barentin since the 1970s, Inspire festival embodies the concept of a museum in the street. Its core values are deeply rooted in sharing culture with as many people as possible, making it accessible and free for all.
Lubsens, a company specializing in connected maintenance solutions, entrusted me with the task of creating their brand identity. As part of this project, I designed the brand's logo and established a cohesive graphic charter. The logo was designed to capture the essence of Lubsens' expertise in monitoring machine health through fluids, while the graphic charter ensured visual consistency across their communication materials. We aimed to visually communicate Lubsens' innovative approach and commitment to providing effective maintenance solutions.
During my time at Haus Division, I had the privilege of being part of a collaborative effort to design the branding for Hestia, a distinguished real estate agency situated in the picturesque region of Normandy. This experience allowed me to channel my creative energy into crafting a visual identity that resonated with Hestia's unique essence and values, contributing to a successful and impactful brand representation.
Exploring the intersection of creativity and technology, AI video and photography are among the things I’m most passionate about. With AI, I see powerful new ways to bring ideas to life, visualizing concepts that once felt out of reach and turning imagination into reality. But no matter how advanced the tools become, I always strive to keep the artistic and human touch at the heart of it all.
*Once Upon a Time in Palestine* is a historical docu-film currently being produced with the Bseiso Family Archive, based on the true story of Mahrous Mustafa Bseiso and his family. The project involved the joint development of the script with BFA, followed by full creative and visual production across character development, storyboarding, AI image generation, scene creation, and editing. The current teaser features preview-quality scenes that will continue to be refined as the film progresses through development. All visuals are created entirely with AI, while the original music and narration are performed by Adel Bseiso, founder of BFA.
OBF is a litigation finance company operating at the intersection of legal technology and case funding. The project focused on building the brand foundations and designing a responsive website that reflects trust, clarity, and professionalism, while establishing the visual and UX principles that extend across the company's internal case management platform.
Following the successful establishment of Troy's brand identity and website design, I enthusiastically undertook the task of creating promotional videos. One video, in particular, highlighted their flagship product, Legix. This groundbreaking tool harnesses the transformative power of AI to revolutionize the legal search process. Through captivating storytelling and compelling visuals, the video effectively introduces and showcases the product, emphasizing its innovative features and benefits.
Following the successful establishment of Troy's brand identity and website design, I took on the challenge of creating promotional videos to further amplify Troy's presence and effectively communicate its value proposition. These videos were meticulously crafted to showcase Troy's visionary AI-driven solutions and their transformative impact on the legal realm.
This is my second manifesto, but I decided to make it in a video format this time . Through abstract visuals and evocative narration, I invite you to witness the essence of my role as an art director. Delving into the depths of creativity, I craft visual symphonies that transcend reality and ignite imagination.
During the pandemic, I worked on a visually experimental short-film, produced in an improvised studio and with very low resources. The film explored the complex layers of dissociation that occur during trauma responses associated with PTSD. Simultaneously, it sought to illustrate the transformative power of pain, highlighting how we can channel it into creativity and create our own freedom. In an abstract manner, the film drew parallels between our human experience and the creative forces of nature. It emphasized that just as nature is inherently creative, so too are we as individuals. By delving into the depths of dissociation and the subsequent journey towards healing and self-expression, the film aimed to inspire viewers to recognize their own innate creative potential.
During my collaboration with Bias Immobilier at Haus, we embarked on a project to create a captivating motion design video. This video aimed to showcase Bias Immobilier's services, values, and position within the real estate market. The motion design video served as a tool to capture the attention of the audience, convey key messages, and solidify Bias Immobilier's reputation as a trusted real estate agency.
A promotional video for Bias Immobilier, one of the largest real estate agency networks in Normandy, to showcase their brand new website. The video aimed to highlight the website's features and benefits, enticing viewers to explore the platform for their real estate needs.
As part of my work at Haus Division, I had the opportunity to contribute to a project for Altitude Infra. Initially, we created a promo video for them, which turned out to be successful. Altitude Infra approached me again, requesting an adaptation of the video to incorporate their new Key Performance Indicators (KPIs) and other changes that would give it a more timeless quality.
While at Haus Division, I had the opportunity to collaborate with Paul Marius, a French vintage and trendy fashion brand from Normandy, offering a collection of handbags, travel bags, clothes, and sneakers for men and women. Our collaboration involved creating an illustrative and animated video showcasing Paul Marius' eco cycle process for a specific project, embracing their aesthetically pleasing universe. The video was intended to be used as part of a larger project, which included a voice-over explanation of the process.
Video shot in Le Havre, Normandy. The purpose was to showcase the beauty of the city.
In order to promote the presence of Haus Division in In Normandie 2019, we used our Artificial Intelligence Operator (AIO) AI developed for our former product "Haus +" . We used the character created in 3D and with real motion tracking movements to invite people to join the event.
When we've worked with the RMB for the development of their website and the video launch of it, we were invited to a match against the LMB of Lille. On this occasion, we were able to film during the match the team in action, the atmosphere and the fans present. It was a pleasure to witness this superb victory of the RMB !
After developing the new website of the Rouen Metropole Basket, there was no question of launching it without a video presentation. This video allowed us to highlight the website created, the RMB team filmed during a match against Blois but also a contest game organized mainly for the exit of the website. This project was a real pleasure for us, the whole team worked tirelessly to meet the expectations of the RMB, and it allowed us to get a foothold in the field of sport, something we wanted to do for a long time.
A video I directed and edited along with Haus Division to promote the Launch of Amirauté La Baule - we also have worked on two photoshoots and a one of a kind website also designed and developed by ourselves.
A sequence of experiments made with 3D models sent by Hexaflex for a possible "Futuristic" advertising video.
When Art meets sports, that's what this video shows in terms of visuals. It's meant to start a campaign called "Be Bold" where we would take different people in different fields and produce videos showcasing how bold they are and pushing people towards their uniqueness, as Geoffrey Duval, champion of English boxing of Normandy in his category (64Kg - ).
In partnership with Fabrique Spinoza, ISPN and Normandie Terre de Bonheur, a documentary is being created to question the "Happiness" subject in Normandie, and here is a teaser.
As a design experimentation project, I designed individual posters for some members of the Haus Division team. These posters aimed to showcase the unique aesthetics of Haus and highlight the creativity of our team.
Photoshoot for Amirauté Hotel communication roll-out. First of all, we had no idea of what to expect from this collaboration, it was the first time we have seen the hotel and the models. The goal was to create something atypical and new for the hotel industry.
In 2019, Haus Division grew from 3 to 9 people on the team and thanks to the skills of each; the company has evolved a lot. For this renewal in our communication, our new website, we had to introduce you to each member of this beautiful and talented team so we set up our studio and took the time to do this photoshoot so that you can know the people behind all these achievements.
Photoshoot for Amirauté Hotel communication roll-out. First of all, we had no idea of what to expect from this collaboration, it was the first time we have seen the hotel. The goal was to make feel the friendly atmosphere and the artistic aspect of the decoration of the hotel.
This is my second manifesto, but I decided to make it in a video format this time . Through abstract visuals and evocative narration, I invite you to witness the essence of my role as an art director. Delving into the depths of creativity, I craft visual symphonies that transcend reality and ignite imagination.
As a design experimentation project, I designed individual posters for some members of the Haus Division team. These posters aimed to showcase the unique aesthetics of Haus and highlight the creativity of our team.
During the pandemic, I worked on a visually experimental short-film, produced in an improvised studio and with very low resources. The film explored the complex layers of dissociation that occur during trauma responses associated with PTSD. Simultaneously, it sought to illustrate the transformative power of pain, highlighting how we can channel it into creativity and create our own freedom. In an abstract manner, the film drew parallels between our human experience and the creative forces of nature. It emphasized that just as nature is inherently creative, so too are we as individuals. By delving into the depths of dissociation and the subsequent journey towards healing and self-expression, the film aimed to inspire viewers to recognize their own innate creative potential.
In order to promote the presence of Haus Division in In Normandie 2019, we used our Artificial Intelligence Operator (AIO) AI developed for our former product "Haus +" . We used the character created in 3D and with real motion tracking movements to invite people to join the event.
A sequence of experiments made with 3D models sent by Hexaflex for a possible "Futuristic" advertising video.
In order to make Altitude Infra's event to stand out in an exhibition hosted in September 2019, the company challenged us to create something fresh, eye-catching, and innovative - a hologram introducing a journey to a new product : ODIN, and here is the result.
This is a last-minute recorded dance video but that was worth it to dedicate some time on the editing, the goal was to bring the retro-futuristic vibes in its peak. An improvised visual dance performance by Nathan Soares, our creative director.
When Art meets sports, that's what this video shows in terms of visuals. It's meant to start a campaign called "Be Bold" where we would take different people in different fields and produce videos showcasing how bold they are and pushing people towards their uniqueness, as Geoffrey Duval, champion of English boxing of Normandy in his category (64Kg - ).
