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As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
As the co-founder and creative director of Haus Division, I played a pivotal role in shaping the agency's identity and direction. Haus Division, a renowned creative studio, was established with the mission of providing innovative and exceptional creative solutions to clients. With my expertise and vision, I spearheaded the development of the agency's branding, ensuring a strong and impactful visual presence in the industry. From designing the logo to crafting the overall brand strategy, I worked tirelessly to establish Haus Division as a leading creative force. Through our collaborative efforts and dedication to excellence, we successfully delivered outstanding results to our clients and solidified our position as a trusted and sought-after creative studio.
This is my second manifesto, but I decided to make it in a video format this time . Through abstract visuals and evocative narration, I invite you to witness the essence of my role as an art director. Delving into the depths of creativity, I craft visual symphonies that transcend reality and ignite imagination.
