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As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
Following the successful establishment of Troy's brand identity and website design, I enthusiastically undertook the task of creating promotional videos. One video, in particular, highlighted their flagship product, Legix. This groundbreaking tool harnesses the transformative power of AI to revolutionize the legal search process. Through captivating storytelling and compelling visuals, the video effectively introduces and showcases the product, emphasizing its innovative features and benefits.
A video I directed and edited along with Haus Division to promote the Launch of Amirauté La Baule - we also have worked on two photoshoots and a one of a kind website also designed and developed by ourselves.
