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As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.
Lubsens, a company specializing in connected maintenance solutions, entrusted me with the task of creating their brand identity. As part of this project, I designed the brand's logo and established a cohesive graphic charter. The logo was designed to capture the essence of Lubsens' expertise in monitoring machine health through fluids, while the graphic charter ensured visual consistency across their communication materials. We aimed to visually communicate Lubsens' innovative approach and commitment to providing effective maintenance solutions.
During my time at Haus Division, I had the privilege of being part of a collaborative effort to design the branding for Hestia, a distinguished real estate agency situated in the picturesque region of Normandy. This experience allowed me to channel my creative energy into crafting a visual identity that resonated with Hestia's unique essence and values, contributing to a successful and impactful brand representation.
