Following the successful establishment of Troy's brand identity and website design, I enthusiastically undertook the task of creating promotional videos. One video, in particular, highlighted their flagship product, Legix. This groundbreaking tool harnesses the transformative power of AI to revolutionize the legal search process. Through captivating storytelling and compelling visuals, the video effectively introduces and showcases the product, emphasizing its innovative features and benefits.
During the pandemic, I worked on a visually experimental short-film, produced in an improvised studio and with very low resources. The film explored the complex layers of dissociation that occur during trauma responses associated with PTSD. Simultaneously, it sought to illustrate the transformative power of pain, highlighting how we can channel it into creativity and create our own freedom. In an abstract manner, the film drew parallels between our human experience and the creative forces of nature. It emphasized that just as nature is inherently creative, so too are we as individuals. By delving into the depths of dissociation and the subsequent journey towards healing and self-expression, the film aimed to inspire viewers to recognize their own innate creative potential.
Following the successful establishment of Troy's brand identity and website design, I took on the challenge of creating promotional videos to further amplify Troy's presence and effectively communicate its value proposition. These videos were meticulously crafted to showcase Troy's visionary AI-driven solutions and their transformative impact on the legal realm.